Recently, Nigeria is witnessing a rise in sports betting. This is mostly due to the increase in mobile usage in the country and the availability of the internet. The online betting sector with the betting company in Nigeria has flooded a country and within this article, we are going to mention some of the main reasons why this occurred.
The Mix of Mobile and Internet
The arrival of stable internet and smartphones to Nigeria has provided the Nigerian people with the possibility to bet on any event that they want to bet on at any given time during the day from wherever they are as long as they have internet and their mobile phone. This convenience created the foundation of the market and the online operators used numerous tricks to lure new players and retain them. Some of these tricks will be mentioned below.
The Welcome Bonus
Due to the competitiveness of the market, online sports betting operators provide various welcome bonuses to new players in order to lure them into signing up. Usually, these amount up to 100% of the initial deposit of the player. There are also different bonus types and some operators provide bonuses to existing players in order to retain them on their website. These bonuses attract a lot of new users to these websites.
Live Betting and Streaming
Some websites provide their users with the possibility to watch the game and also bet on it whilst the event is live. This is a new thing in Nigeria and it provides the thrill of watching and betting at the same time.
The Cashback Bonus Option
This option means that a player can bet and lose and get their lost money back in the form of a bonus that can be used in new best. Not all operators provide this option but its use is starting to increase. Still, players can only get these bonuses on some games and not frequently.
All in all, the sports betting sector is rapidly growing in Nigeria. The technological breakthroughs created a foundation of its success and the companies use smart marketing tactics to lure and retain the players at their websites.